Logistics Technology has an addiction problem.

Logistics technology is broken. Not all logistics technology is bad or dysfunctional. There are some great solutions out there today that directly solve real problems faced by logistics service providers and cargo owners alike. What I'm getting at here is a different kind of broken. Everything surrounding logistics

RTTVP is now scorched earth

Before “AI” was all anyone could talk about, another buzzword dominated the logistics technology landscape. This buzzword was, as all buzzwords are in logistics technology, used lightly, thrown around like a dog's favorite chew toy, thrust upon us so often that we grew very tired of hearing it.

Is WiseTech Global in a race against itself?

In the second half of August 2024 WiseTech Global will publish the annual results of their 30th anniversary in business. After recently announcing another price increase which should impact all customers, as well as a lack of any meaningful announcements thus far in this important milestone year, I, as well

Flexport Does Everything Big, Including Layoffs.

Is Flexport testing the water to see just how big of a layoff round they can get away with? Are things really made worse by Dave Clark's short time as CEO? Will he be used as an excuse to hide the sad reality that Flexport can only handle

A Warning to Software Founders Everywhere; a project44 Story. Ep. 2

No, you are not crazy. If you have a feeling of déjà-vu, that is because we were here no more than four months ago. project44 had just let go of 10% of its workforce, around 130 people, not long after being named a leader in Gartner's Real-Time Visibility

Flexport Musical Chairs: Too Many Cooks or Planned Obsolescence?

When I decided to take a short break away from this wonderful yet slightly schizophrenic industry, I wasn't sure when I'd return. From June 2022 to June 2023, I hardly missed a day of creating content, sharing insights, and trying to get industry stakeholders to ask

When did Leaders Stop Owning Their Failures? A project44 story.

As what passes for C-level and decision-makers at project44 scramble to create a narrative in the wake of their 10% layoffs, you have to wonder what's next for the self-proclaimed "rocket ship of logistics technology"? Having written about Gartner's Magic Quadrant a few days

Gartner, We Need to Talk About What Makes a Leader.

Another year, another Magic Quadrant for Real-Time Transportation Visibility Platforms (RTTVP) served with no real surprises and a side-order of disappointment. By now it is difficult to understand if Gartner actually has a grasp of what they are publishing, or if the content is simply put together and thrown out

Goodbye, Flexport. Hello, Flexpeditors.

Shopify and Flexport have been gradually growing closer, as both look to solve their respective pain points. On the one hand, Shopify is seeking to emulate Amazon's success, a desire which has cost them about $2bn in write-offs after giving up Deliverr for some Flexport stock. On the

M&A exit strategies will cause your logistics business to fail.

Logistics M&A is commonplace. We work in a highly acquisitive industry, with consolidation happening both at the infrastructure, services, and software levels. When you see some of the (ludicrous) valuations of recent times, and the multi-trillion dollar market value numbers thrown around, it comes as no surprise that

What does freight forwarding software look like in the future?

Freight forwarding software is a highly lucrative space that everyone seems to want a part of. The last few years have been no different, and I've lost count of the number of companies that have appeared (and disappeared) since Flexport's inception in 2014. But freight forwarding

Digital Freight Forwarding is dead! Long live digital freight forwarding.

Digital Freight Forwarding as it was pitched to investors and the logistics world is dead. The heavily financed disruptors were set to challenge the 3PL space, providing beneficial cargo owners (BCOs) with a newer, highly efficient, and more transparent way of moving freight. Some even pitched that they'd